Client

GATE ONE

Year

2017

Sector

IT & Business Transformation, Change Management

Skills & services category

Brand refresh, Brand Guidelines, Brand Corporate Design, Brand Digital Design, Brand Environments, Brand Portfolio Management, Brand Positioning

Change that Counts

GATE ONE

Context

Gate One is a specialist management consultancy, solely focused on the acceleration of successful digital and business change through smart, well-defined and executed portfolio, programme and project delivery.

Ambition

Gate One provide small, highly experienced and innovative teams embedded seamlessly alongside their clients’ teams, who get to the crux of problems quickly, shaping intelligent solutions and delivering lasting transformation results which can be felt across the organisation.

Aeron were tasked with supporting Gate One with their next chapter of their growth with the development of a clear brand positioning, a defendable proposition and a refreshed compelling verbal and visual identity system.

Action

We helped define Gates One’s purpose as co-piloting the reinvention of some of the world’s most interesting and influential organisations: whilst positioning the business as a collective of ex-big firm consultants, unified by a simple ideal – more meaningful business transformation, delivered as consulting should be.

The ‘Ripple’ icon graphically brings to life the force multiplying ripple effect which Gate One believe is at the heart of every successful business transformation. It speaks to the journey, in partnership with Gate One’s clients, to deliver change that counts. It encapsulates Gate One’s DNA, which is a blend; a combination of founders’ mentality, tempered with humility and a brilliant team spirit – which means Gate One genuinely relish taking complex situations apart, and designing something better. The colours reflect the care, passion, loyalty, humanity, empathy, warmth, approachability and dynamism Gate One hold true to their core.

Result

The new brand was launched in October 2017, commencing with an internal engagement programme supported by the provision of assets and tools to effect a seamless transition to the new brand from templates, brochures, stationery and digital asset design direction. The brand has now been implemented with an integrated external communications and marketing programme in conjunction with a next generation mobile and desktop website and digital assets.


 

 

© Aeron Branding, 2017. All rights reserved.