Client

NIFOR

Year

2017

Sector

Marketing, Consulting, Business Development, Market Entry,

Skills & services category

Brand Strategy, Brand Creation, Brand Identity, Brand Guidelines, Brand Corporate Design, Brand Digital Design, Brand Environments, Brand Positioning

An Eye for Branding

NIFOR


Context

Nifor are a strategic international marketing consultancy focused on helping ambitious companies realise their growth objectives in Europe and the Middle East.

Ambition

Established at the end of 2016, Nifor needed a strong brand identity to support their launch as a consulting partner that bridges high-level marketing services with regional insight to connect investment with commercially rewarding opportunities.

Action

Working closely with the Nifor team, we ran a competitive audit to establish their intended positioning in the market. Having assessed the strategic positioning opportunities, we made sure Nifor had a clear offer and proposition, so that we could develop a compelling visual and verbal identity.

Response

We developed a striking brand identity, to reinforce Nifor’s eye for marketing detail and providing them with an iconic device and communications system that can be applied across marketing communications and brand assets.

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